A’Lei Beauty was created by Amy-Lei, a London-based TV Makeup Artist who got fed up of being able to buy products for herself and her black clients one week then going back to the same store and it was constantly “sold out”. Not sold out because it had sold well but sold out because the company decided that those shades no longer mattered and didn’t care enough to invest in ordering more for their black and brown customers.

So here I am. 

I’m filling a market gap that is constantly filled temporarily we’re going to be here forever. 

Black. Proud. Independent.